Social media has become an intrinsic part of content distribution now for some time. The proliferation of the platforms and their subsequent innovations can be confusing. We manage some 40 platforms (as of October 2018) across: YouTube, Facebook, Twitter, Instagram, Instagram TV (IGTV), LinkedIn and Pinterest.
Each of these platforms have specific content requirements which can differ drastically from one another. Additionally, preferences for social media platforms are equivalent to users: age, gender, culture, language, device and location.
Solutions rooted in code and design